Behavioral Targeting: Advertising Gets Personal

In a world that is demanding more personalized and relevant marketing, the Internet, perceived to be all that is cutting-edge fairs no better at meeting this demand than does offline print marketing.

According to an eMarketer report, "Behavioral Targeting: Advertising Gets Personal" only 33.8 percent of websites offer relevant and targeted marketing. Direct mail is close behind, according to a recent InfoTrends report, as only 31% of consumers feel their direct mail is personal or relevant.

Consumer demand for relevance is there, and US behaviorally targeted online advertising spending is estimated to meet that demand increasing from 575 million in 2007 to 3.8 billion in 2011.

Resources:
Free Relevant Marketing Webinar
eMarketer

Free One-to-One Marketing Webinar

Event: Free One-to-One Marketing Webinar
Date(s): 08/15/2007 (every Wed.)
Date(s): 08/22/2007 (every Wed.)
Date(s): 08/29/2007 (every Wed.)
Date(s): 09/5/2007 (every Wed.)
Date(s): 09/12/2007 (every Wed.)
Time: 2:00 PM - 2:45 PM CDT

Event Details: Are you ready to implement a personalized marketing strategy that generates long-term results? Confused how to start? Variable Thinking will show you how! Attend our weekly 45-minute webinar and walk away with a clear vision on how to increase response rates and revenue while lowering your marketing costs. Learn the ins and outs of one-to-one marketing with Variable Thinking, the definitive worldwide leader in marketing technology and services.

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